Lulu is the latest book publishing startup to be picked up by Amazon.com, which said Wednesday that it has acquired the company’s publishing arm.
Lulu is a Kindle e-reader that lets users browse and read books from digital libraries on Amazon.
It has been in development for more than a year, and the acquisition of the company marks the first time the company has made such a deal.
Lulu was founded by a group of college students in 2012 and is currently working on a new set of products that include a book recommendation app.
The acquisition comes after Amazon launched its Kindle Direct Publishing program, a digital subscription service that allows publishers to print and sell books through its Web site and the platform.
The company is working on an expansion of the program, which is expected to roll out later this year.
Lulli’s acquisition follows Amazon’s acquisition of two publishing companies in January: The New Yorker’s Penguin imprint and HarperCollins.
Lulli has been looking to expand its sales base, with the goal of selling books at the same time as other e-readers, said Jodi Goldsby, a publisher at Penguin Random House who covers the book business.
Lilliput Books, a San Francisco-based imprint that publishes titles by authors such as Jane Austen, J.K. Rowling and other authors, will continue to exist.
Lilliputs co-founder and chief executive Mike Hulme said the company was also working on publishing a Kindle edition of Jane Austens novel, A Tale of Two Cities.